Earlier this year, 18-year-old Florence Colgate was dubbed “Britain’s Most Beautiful Face,” not by the authority of beauty pageant judges, but by the authority of science and math. Miss Colgate’s face won out over 8,000 others on the basis of best match-up with a mathematically devised blueprint for perfect facial proportions based on the Golden Ratio.

Her “scientifically proven” prettiness sparked a huge debate that still rages all over the internet. Hundreds protested (for good reason) that the mystery of what makes one face more attractive than another can’t be solved with a formula. A much bigger concern, however, was over what that formula would do to the self-image of millions who can’t measure up to it: Women would feel like they were doomed to ugliness because their faces didn’t match the grid. … Read more →